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Hammitt Announces New Leadership Roles
January 23, 2018 - For Immediate Release,  Hermosa Beach, CA - Four new chapters are set to begin at Hammitt. The designer handbag brand is welcoming Andrew Forbes, and Tracy Jankowski  from BED|STU shoes and accessories, and Hsuan Pai from footwear brand Wai and Pai.  

In addition, Devon Craychee who has been with the brand since 2013, will be appointed as the new Creative Director.

The former Chief Operating Officer, and Head of Marketing for the parent company of handmade leather goods brand BED|STU have been hired respectively as CEO position and Vice President of Marketing position starting January. Hammitt Founder, Tony Drockton  spoke of an optimistic future in a statement saying,“We are proud to begin the new year with Andrew and Tracy on our team. To have two highly regarded, and talented business professionals join is exciting, and we are looking forward to continued success with them. Their experience, personal attitude, and extensive background in the industry heightens our continuous optimism for a successful future for Hammitt.” When asked about Craychee’s new role at the company, Mr. Drockton responded with enthusiasm saying “Devon has big ideas planned for 2018 that we’re really excited about bringing to life, he’s really focused on bringing versatility to our product that will bring a new element to the brand.” Pai who got her start at Charles David footwear has an extensive background working in Design. From being the Design Director at Taryn Rose, and eventually moving onto Chainson Footwear and co founding the footwear brand Wal and Pai - will be joining Hammitt as a Technical Designer. “We’ve been waiting for the right person to bring a new level of design expertise to Hammitt, and we’ve finally found that in Hsuan”, said Drockton. 

Craychee, who is the founder, and creative director for VBN Clothing has been featured in GQ’s Men of the Year issue for green designers of the year. “ I am excited for this role, we have big ideas for 2018 I tried to keep very high level. We are working on some cool things like thread writing and different color blocking concepts, complete new branding from boxes, this year will be a lot of firsts for Hammitt.” 

Forbes, and Jankowski come from an extensive background of premium brands. Forbes, serving as the Chief Operating Officer of Jimmy Choo USA, Chief Financial Officer of Vidal Sassoon Salons and Schools, and running the Kardashian Fashion brands. Jankowski serving as the Vice President of Marketing at Chinese Laundry, and Global Marketing Manager at Gap Inc.