On The Strand | June '21

On The Strand | June '21

Hi, it’s Tony, Founder & Chief Cheerleader of Hammitt. I love walking on The Strand, a long concrete pathway stretching between Santa Monica and Redondo Beach. On the Strand is where I share ideas and inspiration that cross my mind. Let’s take a walk together.

Inspired on the Strand


I love LVMH’s brand Rimowa - just a beautiful take on luxury luggage. Imagine my joy when I saw their brand-new “Ode to Aluminum”. It’s perfectly in line with our “Ode to Rivets” series we started a few months ago. Great minds, right? Check out our Ode to Rivets.

Thought on The Strand

I love this quote from Tom Ford: “If a bag is attractive, it makes you feel good by default. It's all about proportion, shape, line, finish, fabric, balance. If all of that is pleasing, it will sell. More than that, it's like you've gotta have it or you'll die." That’s what I want every Hammitt fan to crave!

Asked on the Strand

Calling all movie critics and film fans: we have an unreleased Hammitt video featuring a local celebrity known all over California. Watch “Feel Itt, Love Itt, Hammitt”.

Seen on The Strand

Did you know that Hammitt handbags have shown up in over 300 episodes of different TV series? Everything from The Big Bang Theory, 90210, NCIS, This Is Us, Gossip Girl, Entourage, True Blood, Pretty Little Liars, and a handful of movies, including The Bourne Identity and Shaft.

It’s June - go outside and grab some sunshine and smiles,


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